Adrian MEza Professional Experience
Art Director
Alliance of Hispanic Serving Research Universities (HSRU) | 2026–Current
Direct the national visual identity and brand architecture for an alliance of 20+ Tier-1 research universities, enforcing strict design consistency across all digital, web, and print touchpoints.
Engineer and deploy modular sub-branding systems for massive federally funded initiatives, translating complex grant requirements into scalable, cohesive visual frameworks.
Built and manage a comprehensive multimedia production pipeline, directing end-to-end video and audio production from concept to final delivery.
Instructional Technologist
UTEP | 2019–2026
Produced engaging multimedia content across 8 colleges and 50+ departments to enhance student learning.
Mentored and trained a student video editing team to ensure the timely delivery of high-quality assets.
Integrated emerging media technologies to optimize production quality, reach, and efficiency.
Multimedia Specialist
UTEP | 2014–2019
Scripted and storyboarded video initiatives driven by strategic university priorities.
Led client consultations, managing projects from initial brief through final delivery.
Partnered with creative teams to produce high-impact digital content.
Tools and Expertise
Creative & Design Software:
Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Audition, Express)
Web & Digital Platforms:
Canvas LMS
Mailchimp
Media Post-Production:
Topaz Video AI (Upscaling and Restoration)
Video and Audio Mastering
SFX and Foley
Broadcast & A/V Technology:
OBS & Sling Studio (Live-streaming workflows)
Integrated Podcast Production
DSLR & 4K Camera Workflows
Field Audio & Multi-channel Interfaces
