Adrian MEza Professional Experience

Art Director

Alliance of Hispanic Serving Research Universities (HSRU) | 2026–Current

  • Direct the national visual identity and brand architecture for an alliance of 20+ Tier-1 research universities, enforcing strict design consistency across all digital, web, and print touchpoints.

  • Engineer and deploy modular sub-branding systems for massive federally funded initiatives, translating complex grant requirements into scalable, cohesive visual frameworks.

  • Built and manage a comprehensive multimedia production pipeline, directing end-to-end video and audio production from concept to final delivery.


Instructional Technologist

UTEP | 2019–2026

  • Produced engaging multimedia content across 8 colleges and 50+ departments to enhance student learning.

  • Mentored and trained a student video editing team to ensure the timely delivery of high-quality assets.

  • Integrated emerging media technologies to optimize production quality, reach, and efficiency.


Multimedia Specialist

UTEP | 2014–2019

  • Scripted and storyboarded video initiatives driven by strategic university priorities.

  • Led client consultations, managing projects from initial brief through final delivery.

  • Partnered with creative teams to produce high-impact digital content.


Tools and Expertise

  • Creative & Design Software:

    • Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Audition, Express)

  • Web & Digital Platforms:

    • Canvas LMS

    • Mailchimp

  • Media Post-Production:

    • Topaz Video AI (Upscaling and Restoration)

    • Video and Audio Mastering

    • SFX and Foley

  • Broadcast & A/V Technology:

    • OBS & Sling Studio (Live-streaming workflows)

    • Integrated Podcast Production

    • DSLR & 4K Camera Workflows

    • Field Audio & Multi-channel Interfaces